Artist Development


Creating new goals and possibilities

We enable our artists to develop their artistic and professional career by creating new goals and possibilities. 1.Through our own Live productions, such as ALTERSONIC showcases and We Rock the Cradle. 2. through booking agency and by connecting them to external partners such as labels, publishers, producers and prominent players in the field. With over 12 years of experience we are known for our fine ear for discovering new talent and our commitment to our artists and bands.

We help our artists to market and brand their creative brainchild and communicate this to a wider audience through our powerful pr-methods which connect to national radio- and t.v.

Artists in Development:

Lex Bekkernens

Lex Live

We are supporting/coaching Lex with his debut album from idea to recordings and music projects as Tourette on Tour and No Limits Network.
In 2013 Lex started following masterclasses at Muzikaal Ondernemerschap. He participated in a television program Tourette on Tour and now works as a reporter for No Limits Network
Check his crowdfunding campaign at for his debut album.

Forever Saturday


We are coaching these young and eager pop-rock dudes to be ready when it gets serious.Think of skateboarding, surfing but most of all…having fun!
This young band from The Hague is formed in 2012 at the age of 12. Nowadays they have a full repertoire of originals.

Schools Out, the first demo/clip (2012) was picked up by 3FM, Dutch national radio. The song was a ticket to many concerts and radio performances.
Despite that they’re so young they impressed a lot of people and got invited for bigger shows.
They performed at Paard van Troje, Heineken Music Hall, Melkweg and Boerderij (all welknown venues in The Netherlands) and at festivals like Altersonic and Zeeheldenfestival. Besides that, they also do unplugged performances in small cafes.



Coaching this remarkable artist to a higher level.

Voicing and mood are the basis for the success of an MC. Add creativity and energy and get Noëmar.
The rapper from Almelo, born in Willemstad (Curaçao) as Emar Reinita, has already gained a lot of experience in the world of music.